CHANGE THE GAME: SM MENS @ CAMSUR BTS

“Change the Game” was the theme of the 22nd Philippine Ad Congress which was held in Camsur last November 16-19. Part of the program was a fashion show by SM Men’s & Boys Teen’s Wear which, I say without bias, is one of the local brands that has indeed changed the game. Not only have they stepped up in terms of merchandise (admit it, SM has been spot on the trend) but I think their game changing has gone beyond what consumers see. Behind it is a team, no, a family that overflows with talent, passion, and just genuine love. Forgive me if I seem sappy, I’m still on a high from the whole of last week spent with them for this show and the summer campaign. Iba talaga. 🙂 Anyway! Here’s a behind the scenes photodiary of our Camsur trip 🙂

arrived early morning in Naga and had breakfast in Bigg’s Diner. ang payat ni Bobby Carlos!!!!!

it was Hideo Muraoka’s birthday! the second he spent with the SM family (last year, we were in Thunderbird) 🙂

Geo Palmiano blocking the models

guess who 🙂

the one and only Joan Bitagcol 

Jaime Sy working on Robbie Becroft

master stylist Luis Espiritu

Menswear and Boys Teens models with MFMC’s Marketing Head Ayen Florendo

Drew Rivera, Robbie, Pedro Mologni

birthday boy

Nat Kiefer

SM MCG’s A. Marie Pascual and Luis

Boys Teens’ Mike de Guzman

sequence guide

Luis with his well-suited men

success dressing 🙂

footballer models Hideo and Zaydan Timpani

Hamed del Toro, Pedro, Robbie

post-show dinner at Bob Marlin

with my bully ate

models with Bob Marlin owner

took an almost 9-hour bus ride back to Manila and I was lucky enough to be traveling with MFMC’s laughtrip duo Ms. Ayen and…

Rev Naval. Story behind this pic: “Sama natin sa picture ung nasa likod natin” (Naval, 2011) HAHAHAHA!

this bridge reminds me of Lucas Scott dribbling in the opening scene of One Tree Hill, haha

and the best picture in this blog entry: Pansit Transit. hahaha