One of the perks of having a blog is being able to witness firsthand the leveling up of local brand, PENSHOPPE. 2011 was such a great year for the brand, not only did they celebrate their 25th year by repositioning the label, they also caused quite the stir as they flew in international heartthrobs Ed Westwick and Mario Maurer.
So, what can we expect from PENSHOPPE this 2012? Traditional casual wear with clean nautical touches. Color blocking. Light fabrics that are easy to wear. “The latest campaign is more relaxed and approachable. Definitely feel good fashion with a casual edge,” shares Brand Director Alex Mendoza. “Trends to look forward to over the year are more vivid use of colors, clean silhouettes, acid wash jeans and our highly popular varsity jackets.” Consequently, PENSHOPPE kicks off its Pre-Summer 2012 campaign with a modern take on cheerful wardrobe fundamentals such as jeans, shirts, jackets and other signature style as fronted by the brand’s strongest brand presenters: Gossip Girl star Ed Westwick, Asian superstar Mario Maurer and local “it” girl Solenn Heussaff.
You can definitely expect PENSHOPPE to raise the bar even more this year. 😉
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xx
Reg
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